

Humor is a very tricky form of rhetoric. The it involves persuading the audience in a very sneaky way, without them knowing. If you find something entertaining or amusing then it is much easier to persuade you. Laughter can enhance ethos if used properly.
Urbane humor is sophisticated and allusive, it requires previous knowledge or context.
Wit is situational humor, it is clever and often uses irony.
Facetious humor is used to 'break the ice', it is used mainly to make people laugh.
Banter is aimed at someone or something, it's retaliation, or 'snapping back', it uses concession to throw the other persons argument back at them.

Storytelling is when you use a well-told narrative that allows the audience to imagine the experience, most effectively when it reminds them of their own past experiences and if it is told in the first person.
Experience is what the audience believes happened in the past and
expectation is what they think will happen in the future. To make it much more potent it is important to include things that the audience does not expect. Also in order to capture their attention it is crucial to show feelings and sensations. However too much sensation is not effective.
With a lot of feelings the persuader tends to get off track and become subjective, so it is important to have
self-control. Another way to make it even more effective is with
volume control. Using this you underplay the emotion, seeming to have a hard time controlling your emotions and later let some more emotions out, gradually and moderately. It is important to use
simple speech, and not so many fancy words. Elaborate speech is more for ethos and logos, while plain, basic and modest speech is more pathetic.

To control your audience's emotions use different techniques. Using
backfire you are able to calm their emotions by overplaying them yourself, this way they don't feel them as strongly. To direct their
anger someone, show that persons lack of concern for their problems. Using
passive voice you can direct their anger away from someone, imply things happened on their own. By comparing the audience to a successful rival to control their sense of group identity or
patriotism.
Emulation is when your audience imitates you, with more ethos your audience imitates you more. With
unannounced emotion you sneak up on your audience and they are less capable and less likely to resist the emotion